Storytelling Marketing Approach Essay Example | Topics and Well Written Essays - 2750 words

Storytelling Marketing Approach - Essay ExampleTo be finded is the civilise and the legend telling method is gaining strong grounds in todays dynamic global horizon. The customer gets the opportunity to perceive the story to match his own question set and thereby accepting the story and the yield underlying in the story. Imagine a kid, being told a creative bed time story. The child adds his imagination to the story and if it fascinates him enough he communicates his thoughts across to many of his play group friends the next day. Every person still holds the same child deal ability to appreciate and spread an interesting story. Here lies the key to the story telling method. An image is created in the mind of the customer which he further copulates and spreads across to acquaintances, friends, family. Thereby the word of mouth spreads. However as every marketing strategy, the story telling method also requires to be supported by attributes of the product to retain the buzz cre ated.1The aim of weaving a story is what would guide the key success agentive roles for the strategy. Most stories are built to help people learn, absorb, remember and share information and ideas 2 stories can bring forth the strengths of a company, the vision the company has or even the past experiences of some others to provide an assurance. Stories can be incorporated to market products and brands, demonstrate leadership, build affinity or many varied reasons. Few factors should be kept in mind to make current the story telling method reaps adequate advantage for the company.3 These factors would be maintaining the timeliness of the story- communicating the story in a timely manner is crucial for its success. The other factors to be kept in mind are that the story should meet the aims of the company. The mission and vision of the company will help ascertain the primary objective of a marketing strategy. There should also be orientation towards the detail as to what informatio n is to be passed on to the customer and in what manner. Innovation and creativeness form the key to a good story. A creative way of presenting a simple thought can help grab the attention of the customers. face-to-face affinity towards the story should exist for all the employees as the commitment should be visible in the employees. Finally as every marketing tool, the damage factor should be considered in the story telling method as well. Although there is an advantage in this method as it leads to buzz marketing however the cost aspect and budget analysis should be done before the planning is started. The key elements of success for story telling method of marketing can be summarized in the following manner1. Create a simple, credible and compelling Story The business journey and the vision that has been conceptualized should be visible in the story told to the customers. The simplicity of a story is crucial though. The people of every level in the business enterprise should b e capable of believing the story. Only consequently can organization make the customers believe in the story. The story can be a simple narratrion about a personal achievement or an act of excellence been demonstrated at some time frame by the company. The achievement can also be about a bad-tempered division or employee of the company as employees are representatives of the larger